The GENIUS LOCI project aims to enhance the tourism potential of industrial heritage and living industry by rediscovering the local Genius Loci. GENIUS LOCI is a co-founded European project under the COSME Programme of the European Union and aims to enhance the tourism potential of industrial heritage and living industry by rediscovering the local Genius Loci. The project has the intent to put the heritage of SMEs and traditional crafts and industries in the light and to revalue and enhance its appreciation by tourists and the general public. The project aims to foster the touristic market related to the following sectors: 1. Fermented drinks (beer, wine, cider, etc.), the distilling process, and their transformation in spirits 2. The heritage of clay processing industries (bricks, tiles, roof tiles (refractory bricks, pottery, drainage pipes, majolica, etc.) 3. Traditional textile crafts (weaving) and the production of traditional European textile fibres (as flax, hemp, etc)
INDUSTRIANA is a community of European industrial and technical heritage sites and museums and their visitors, aiming to map them on a European platform, to promote them, linking them and establishing contacts between one another.
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The coordinator of the project is Apiform the training organization of the Small and Medium Enterprises of Umbria. Others partners are located in: Italy, Spain, Hungary, Malta, and Belgium.
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